Her T-shirts (for House of Riot) are designed to be worn by anyone who wants to express their “solidarity with the fight of anyone whose freedom is restricted”, and 20% of the sales of each T-shirt is donated to an Australian charity helping LGBTQ teenagers. Ollie Henderson’s Freedom collection features T-shirts that read: “Some boys love cock” and “Some girls love cunt” – a little bit more explicit, then, but as Henderson has said, open to all. Opening Ceremony collaborated with an Aids awareness association, Act Up, on T-shirts using their slogan “Silence = Death” in 2013. The clothing line reflects the kind of clothes activists would have worn on demonstrations in 1969 – a clever move when the late 60s/early 70s aesthetic is having a bit of a moment.Įlsewhere, there is a bolder take on fashion for the LGBTQ consumer.
The rainbow motif – hardly subtle, but certainly recognisable – continues on short shorts, caps and denim jackets with patches. The collaboration with the Stonewall Community Foundation, which will receive a portion of the sales, includes rainbow-flagged T-shirts reading “Stonewall Levi’s”, and a timeline of gay rights printed on the back of vests. Levi’s releases its second Pride collection this month, timed to reach stores before the march in the US.
